Playmonster plans major May launch for My Fairy Garden #FAIRIESFORNATURE Campaign
Playmonster is launching major marketing campaign kicking off at the end of May. #Fairiesfornature will empower a community of little fairies across the country to help nurture nature and become brand ambassadors for the My Fairy Garden brand which has gone from strength-to-strength as more parents turn to inspiring, wholesome toys.
The campaign will start with over 16,000 activity packs being distributed throughout primary school Key Stage 1 settings. Complete with wild flower seeds and tasks to complete to help care for nature in their local community. Challenges will include completing litter picks, planting seeds, de-weeding and building hedgehog homes – all aimed at helping support the wildlife on their doorstep.
A celebrity mum will also be leading the challenge across social media and enrolling fairies across the country to sign up via the My Fairy Garden website for their very own activity pack and wild flower seeds to plant.
Throughout the campaign, children and their parents will be encouraged to share their story across social media using the hashtag #Fairiesfornature and upon completing five tasks – they’ll be officially crowned a My Fairy Garden Fairy For Nature and will be sent a prize pack to welcome them as an official ambassador complete with fairy wings, certificate and product from the My Fairy Garden range.
The campaign will be supported with PR and influencer outreach, social support and advertising across TV and digital platforms to help drive new recruits.
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