Over 20,000 activity packs and wild flower seeds have been given to primary schools to encourage children to look after wildlife as part of #Fairiesfornature.
Playmonster has launched a major marketing campaign for My Fairy Garden, encouraging children to help care for nature in their local communities.
The brand has gone from strength to strength over the last couple of years as parents turn to wholesome and inspiring toys and #Fairiesfornature will encourage kids to be part of a team of mini brand ambassadors. ‘Fairies’ will be challenged to look after nature in their community, completing tasks designed to give wildlife the best opportunity to thrive.
The campaign, which launched this month, saw over 20,000 activity packs, including wild flower seeds, distributed throughout primary schools and through digital and social platforms. The seed packs aim to cover 20,000 square metres of land in the UK to attract bees and insects and provide a habitat for them. Aside from planting wild flowers, challenges for children to complete include litter picks, de-weeding, building hedgehog homes and creating a bird feeder. Since the launch of the campaign, over 10,000 families have visited www.myfairygarden.co.uk to download the free digital Fairies For Nature Activity Book.
Ferne McCann, nature lover and the face of ITV’s First Time Mum, has supported the campaign across her social channels where she has 2.6m followers. Teaming up with daughter Sunday, the duo can be seen completing their own tasks while helping to recruit other families.
The My Fairy Garden website will be used as a key resource for the campaign throughout the summer months and traffic will be driven to the Fairies For Nature landing page where families are able to sign up and receive the free downloadable activity book. Traffic will continue to be driven through PR, social and digital advertising as well as blogger and influencer outreach.
Throughout the campaign, children and parents are encouraged to share their stories across social media using the hashtag #Fairiesfornature and upon completing five tasks will be crowned a My Fairy Garden Fairy For Nature. All Fairies For Nature will be entered into a draw to win one of 250 prize packs to welcome them as an official ambassador, complete with fairy wings, certificate and product from the My Fairy Garden range.
Meriç Pekcan-Butcher, marketing manager for Playmonster, said: “This campaign is all about delivering widespread brand awareness whilst aligning with My Fairy Garden’s values of nurturing of nature, growing plants and discovering the magic of nature through play. We can’t wait to have thousands of Fairies across the country doing their bit for nature and giving the wildlife on their doorstep the best opportunity to thrive.”